Music videos have the power to influence the preferences of the viewing public. Music videos serve as a great source of ideas and inspiration for many. They have the power to influence one’s way of thinking, beliefs and perceptions. A good example is the video of the popular Emo band My Chemical Romance. It is more appealing to the younger crowd. It has influenced the manner of dressing and grooming of the people who watch their videos on a more frequent basis. Fans sometimes adapt a certain attitude or mode of thinking that is in line with the Emo genre.
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